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Youth League to Big League Sweepstakes



Apr 10th, 2015

Youth League

Shaw’s and Star Market Supermarkets Kick-Off
“Youth League to Big League Sweepstakes”
on the Red Sox Radio Network


BOSTON – April 10, 2015 – Entercom Communications, Shaw’s and Star Market supermarkets are excited to continue their relationship with WEEI Sports Radio and the Red Sox Radio Network with the launch of the “Youth League to Big League Sweepstakes.” The in-store campaign will offer Shaw’s and Star Market customers a chance to win prizes throughout the baseball season.

The sweepstakes will reward one lucky customer each week for buying participating products.  Shaw’s and Star Market customers who purchase five participating items in a single transaction are eligible to enter “Youth League to Big League,” with a chance to win great prizes, including the opportunity to watch batting practice on the field, announce batters during a broadcast, get their name displayed on the jumbotron or have a VIP tour of the ballpark.

“WEEI and the Red Sox Radio Network are honored to continue this partnership with Shaw’s and Star Market,” said Entercom New England Vice President and Market Manager, Phil Zachary.  “Their quality products and service, coupled with the sounds of baseball on the radio, are synonymous with summertime in New England.  The ‘Youth League to Big League Sweepstakes’ is just one more example of the synergy between Shaw’s and Star Market supermarkets, WEEI and the Red Sox Radio Network.”

“Having been part of the local community for more than 150 years, we appreciate the value that New Englanders place on tradition,” said Jim Rice, President of Shaw’s and Star Market. “WEEI and the Red Sox Radio Network are part of the fabric of this great sports city and we are excited to tap into that passion for another season.”

Additionally, Shaw’s and Star Market are proud to sponsor Youth League teams throughout New England, totaling more than $77,000.

The sweepstakes runs April 10 through August 13, 2015. No purchase is necessary to participate. The sweepstakes are open only to legal residents of Massachusetts, New Hampshire, Maine, Vermont and Rhode Island who are 18 years of age and older at time of entry. See full official rules for details. www.YLTBL.com.

About Shaw’s and Star Market

Shaw’s and Star Market are working to become the favorite food and drug retailer in every state in which they operate.  Shaw’s is one of the oldest continuously operated supermarkets in the United States with its roots dating to 1860. Throughout five New England states, there are 155 store locations employing approximately 18,500 associates. For more information about Shaw’s, please visit www.shaws.com or connect with us on Facebook at http://www.facebook.com/Shaws.

About Entercom

Entercom Communications Corp. (NYSE: ETM), is the fourth-largest radio broadcasting company in the United States with a portfolio that, including the announced acquisition of Lincoln Financial Media, boasts over 125 highly-rated radio stations in 26 top markets across the country.  Known for developing unique and highly successful locally programmed stations, Entercom’s brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.

Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year, attracting millions of attendees, and runs a full-service digital marketing division, SmartReach Digital, providing customers with a broad range of digital marketing solutions.

More information is available at www.Entercom.com, Facebook, and Twitter (@entercom).


Shaw’s and Star Market — Teena Massingill, 925-467-3810, Teena.Massingill@Safeway.com

Entercom Communications — Phil Zachary, 617-779-3596, pzachary@entercom.com

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